The days of competing on price and service has come to an end. Patients can find a dentist anywhere and probably get the same service and quality cheaper.  Would you agree or disagree? So Its fairly clear that relationships are the foundation of a successful dental practice today. When patients trust their dentist, they are willing to accept treatment, they refer to others more frequently and they are more loyal.

We cannot take advantage of that loyalty in a recession where everyone is trying to capture every patient……

Sending out an email campaign is about more than just advertising your services or reputation. The main goal is to get your name out in the community so that your patients and their friends / family will think of you when it is time for them to find a healthcare professional. The more they see your name, the better chance you have of them calling you. People want to work with successful doctors, and by sending out attractive and professional appearing email correspondences, you are already standing out from the crowd. You are telling the world that you are a success. 

There are many benefits for your patients:

•    Educate your patients
•    Build relationships and loyalty
•    Differentiate your practice and services from your competitors
•    Encourage referrals
•    Customized for you – personalized to your patient
•    Build patient and brand loyalty
•    Convey a perception of value
•    Increase profits
•    Have a peace of mind knowing you are communicating with your 
patients 24 hours a day, 7 days a week
•    Promote business on slow days

1. Inform patients of your brand. Think nobody reads emails ? Think again. A well-written email can boost your brand reputation faster than you can say “open wide.” Emails look more sylish than ever – beyond the simple white page and black text, emaildocs creates emails that look much more like online/print magazines and newspapers with eye-catching images and smartly-written content.

2. Hype new dental products, services or tools. If I told you that there’s a cool new dental product that can help your patients save money and be painless, would they be interested? Realistically, everyone would be interested. They simply need an opportunity to learn about it. That’s why email marketing is so important–because people can get hooked just by seeing your subject line in their inboxes. With email marketing , you have a much greater chance of getting people interested in the products and services you’ve got to offer.

3. Invite people to your events. Email marketing tools not only lets you track the status of sent invitations, it also allows you to set up follow-up emails that can be sent to remind patients to RSVP.

4. Distribute exclusive promotions. Everybody likes coupons–especially non-paper coupons that don’t need to be stuffed into your pocket and forgotten about. Send promotions with coupon codes that can be used in your office.

5. Generate interest in and clicks to your website. Drive traffic to your website. Keep patients clicking with teasers that will lead them to the right page, product or piece of information they’re looking for.

Congratulations to every dentist who took advantage of our “Give Kids a Smile“ (GKAS) email! It was a tremendous success.

We sent out over 47 000 emails to patients – making them aware of your noble efforts to help children in need and your willingness to step-up to the plate and do something positive for the community which you live in.

We had a late start in creating the GKAS email…..but we hope to work with the ADA and with even more dentists for the next GKAS in 2012 so that we may bring about a much greater awareness for this needed program.

Thanks to everyone involved!

New patients are the lifeblood of any growing practice. But when you consider that it costs five times as much to attract a new patient as it does to keep an existing one, it becomes abundantly clear that investing time and effort in turning that new patient into a loyal, long-term client is a strategy that is not only a good idea, it’s also good for business.

While most practices send out a welcome letter to new patients, they usually forget them after that. Only through constant contact can you build the trust you need to give the patient confidence that choosing your practice was the right decision.

Just imagine yourself reviewing your email at the end of a busy day and then finding a letter from, say, your new dentist that you have just seen – congratulating you for taking charge of your oral health and telling you that he can’t wait to work with you on your smile. How would you react? Probably with a good feeling knowing that you have made the correct choice in choosing this practitioner.

Use our “New Patient Series” to automatically contact your new patients on a regular basis. It is the ideal tool for follow-up, building long-term relationships, increasing productivity, and generating referrals.

Use the reach of social media to increase the visibility of your practice! Using EmailDocs, you can reach out to your patients and encourage them to stay connected with you via Facebook or Twitter. This will enable you to become visible to a large audience who may appreciate your content and become loyal patients.

To use this email with your patients, sign up for our EmailDocs FREE TRIAL and use promo code: SOCIAL2

Use the reach of social media to increase the visibility of your practice! Using EmailDocs, you can reach out to your patients and encourage them to stay connected with you via Facebook or Twitter.

This will enable you to become visible to a large audience who may appreciate your content and become loyal patients.

To use this email with your patients, sign up for our EmailDocs FREE TRIAL and use promo code: SOCIAL1

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It’s probably not what you think.
To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing – SELLING.

In actual fact, EmailDocs offers many types of patient email communications, most of which are not directly sales related but will still contribute to your bottom line in other ways:

Quick announcements
Often called postcard emails, these are simple, brief announcements you might want to make informing patients of a special offer, a new procedure, a thank you note or a holiday greeting. These types of emails are easy for the patient to scan in a few seconds and will be read by almost 100 percent of the people who get it.

Email newsletters
The primary purpose of an email newsletter is to build upon the relationship you have with your patients. Of course, this might (and should) indirectly result in an increase in productivity and revenue, but the focus should be on providing relevant, useful content your patients might be interested in.

Informational / Educational Emails
There are over 150 essential email messages that cover just about every situation needed in order to motivate, comfort, assure or persuade your patients. These are concise, one-page letters written with laser-like focus.

Other forms of email communication…
EmailDocs also provides email invitations, personal greetings, referral thank you’s, instant promotions, coupons, follow-up emails and much more.

Why Email Marketing Works

* It’s cost effective – consider there are no printing costs and using EmailDocs, you can get your message delivered for around a penny per patient.

* It’s immediate - email generates an immediate response, instead of waiting for a patient to visit your practice (typically 2x/year) you can get your message to them immediately – 24/7/365.

* It’s relevant – EmailDocs makes it easy to segment your patient list using any criteria, This way you can ensure your message goes to the individuals most likely to be interested in your offer.

* It’s completely measureable – One of the frustrations with many dental marketing activities is that it can be very hard to tell what is working and what is just costing money. With EmailDocs, you can find out how many patients opened your email, clicked a link, unsubscribed, used a coupon and much more.

Using EmailDocs, you simply point and click….and in minutes you are done.

1. Sell a product or service
2. Generate referrals
3. Brand yourself as the expert in your field
4. Build celebrity status for yourself
5. Inform, educate and inspire the patients in your practice.

Taking care of a patient is about making sure that their needs are met. A patient who feels that they are well taken care of will be a happy client. A happy client will feel more loyalty to the practice that best takes care of them, And loyalty is what quality patient care is all about.

Using the marketing collateral you have for your practice or website, it is important to   duplicate them in the form of an HTML email template.  The reason you duplicate the same message and appearance across different media is “Marketing 101”: the more impressions you make on the patient, the greater their awareness and trust of your practice is, and the greater frequency or more marketing emails  you execute, the better your chances of greater productivity and revenue.  Having a consistent theme and marketing message across all of your patient communications is far more effective and memorable to patients than modifying your image and brand each time you send an email for a specific campaign.