The days of competing on price and service has come to an end. Patients can find a dentist anywhere and probably get the same service and quality cheaper.  Would you agree or disagree? So Its fairly clear that relationships are the foundation of a successful dental practice today. When patients trust their dentist, they are willing to accept treatment, they refer to others more frequently and they are more loyal.

We cannot take advantage of that loyalty in a recession where everyone is trying to capture every patient……

Sending out an email campaign is about more than just advertising your services or reputation. The main goal is to get your name out in the community so that your patients and their friends / family will think of you when it is time for them to find a healthcare professional. The more they see your name, the better chance you have of them calling you. People want to work with successful doctors, and by sending out attractive and professional appearing email correspondences, you are already standing out from the crowd. You are telling the world that you are a success. 

There are many benefits for your patients:

•    Educate your patients
•    Build relationships and loyalty
•    Differentiate your practice and services from your competitors
•    Encourage referrals
•    Customized for you – personalized to your patient
•    Build patient and brand loyalty
•    Convey a perception of value
•    Increase profits
•    Have a peace of mind knowing you are communicating with your 
patients 24 hours a day, 7 days a week
•    Promote business on slow days

2. Hype new dental products, services or tools. If I told you that there’s a cool new dental product that can help your patients save money and be painless, would they be interested? Realistically, everyone would be interested. They simply need an opportunity to learn about it. That’s why email marketing is so important–because people can get hooked just by seeing your subject line in their inboxes. With email marketing , you have a much greater chance of getting people interested in the products and services you’ve got to offer.

3. Invite people to your events. Email marketing tools not only lets you track the status of sent invitations, it also allows you to set up follow-up emails that can be sent to remind patients to RSVP.

4. Distribute exclusive promotions. Everybody likes coupons–especially non-paper coupons that don’t need to be stuffed into your pocket and forgotten about. Send promotions with coupon codes that can be used in your office.

5. Generate interest in and clicks to your website. Drive traffic to your website. Keep patients clicking with teasers that will lead them to the right page, product or piece of information they’re looking for.

The good news is that you can use EmailDocs Dental Marketing Tools to help you strengthen and build your patient relationships. For instance, remembering and recognizing someone on a special holiday is a very powerful tool – which makes a strong impression on the type of practice you stand for.

The following is a letter received from one of our dental clients:

”…I sent out electronic New Year’s cards to all my patients – the effort took me less than 30 seconds to complete. I just received  messages from over 50 patients telling me how much they appreciated being acknowledged and that I made their day! Who would have thought that this would be the case? I now have a much stronger connection with them thanks to a very small action on my part.”

Making someone’s day and delighting them is a great way to build relationships. The more we do this the more we are building our patient relationships. And good relationships is a form of currency that will yield fabulous results.

How do you build your patient relationships?

We sent out over 47 000 emails to patients – making them aware of your noble efforts to help children in need and your willingness to step-up to the plate and do something positive for the community which you live in.

We had a late start in creating the GKAS email…..but we hope to work with the ADA and with even more dentists for the next GKAS in 2012 so that we may bring about a much greater awareness for this needed program.

Thanks to everyone involved!

While most practices send out a welcome letter to new patients, they usually forget them after that. Only through constant contact can you build the trust you need to give the patient confidence that choosing your practice was the right decision.

Just imagine yourself reviewing your email at the end of a busy day and then finding a letter from, say, your new dentist that you have just seen – congratulating you for taking charge of your oral health and telling you that he can’t wait to work with you on your smile. How would you react? Probably with a good feeling knowing that you have made the correct choice in choosing this practitioner.

Use our “New Patient Series” to automatically contact your new patients on a regular basis. It is the ideal tool for follow-up, building long-term relationships, increasing productivity, and generating referrals.

To use this email with your patients, sign up for our EmailDocs FREE TRIAL and use promo code: SOCIAL2

This will enable you to become visible to a large audience who may appreciate your content and become loyal patients.

To use this email with your patients, sign up for our EmailDocs FREE TRIAL and use promo code: SOCIAL1

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