Most practice’s don’t communicate with their patients for months on end, then, when the practice really needs to “boost the bottom-line” they send out a non-personal direct mail piece that essentially says, “Hey, how are ya? Why don’t you come see us so you can spend some money?” Is that the way you like to be treated?
Well, it’s certainly not the way we like to be treated, and this approach can be avoided altogether if you just take a few simple steps.
1. Try to reach out to your patients, at minimum, on a monthly basis.
Whether it’s a newsletter, a phone call or any other means of communication,
keep the lines of communication open with your clients.
2. Don’t just call or write when you have a self-serving agenda.
We all have that one friend that only calls when he needs to borrow the sugar or needs a favor. Don’t be the business that your clients feel the same way about. Only communicating when it benefits you is not the way to build trust. Continue to reach out to them even when you don’t have something to sell. Remember, we’re trying to build a relationship here.
3. Communicate with your clients and treat them like real people no matter what advertising medium you are using.
when establishing a business, a good customer service is always necessary-::