Have you ever read a company’s email or newsletter and fail to see any link to the services and products of that company? That’s a big no-no. Your information should make your audience want to learn more about your offerings. Your content should make patients request additional information.
A smart way of communicating with your patients is to properly segment your patient list. This means that instead of sending out one general email to everyone, you will able to send out more targeted mails to specific sets of people. In terms of educating your patients with a specific interest and need, this has tremendous marketing potential. You’ll be able to give certain patients just what they want – conversely, you can avoid sending potential patients information they don’t respond to. You can segment you list into many different groups – for instance, age, gender, hobbies, occupation, treatment history, treatment interests (implants, cosmetics, perio, etc.
If you do a good job identifying your patients and their needs and you work hard to develop appropriate content, your patients will eventually come to the conclusion that what you write about, helps. That direct link between what you write about and how you can help your patients is powerful. You need to develop that link to be successful over the long run
Why would you bother to collect such detailed information about your clients? Mostly so that you can sort your database into different groups to tailor campaigns to their specific needs.
These are but a few of HUNDREDS of different campaigns you can achieve using EmailDocs:
Patient Status
• Campaign targeting your least profitable patients to generate more sales from them
• Special “rewards” for your most profitable customers – discounts, promotions, etc.
(Taking care of your best customers is the key to running a successful business).
• Family offers
Referrals
• Rewarding referrals
Demographic Information
• Campaigns targeting a male or female audience
• Targeting campaigns to different age groups
• Sort by zip code to send offers to different are
Treatment History
• Targeting patients who need a particular dental product or service
• Targeting patients who have already purchased a particular dental product or service
Treatment Needs
• Patients with gum disease
• Children’s Dentistry Patients
• Cosmetic Dentistry
• Dental Implants
• Full / Partial Dentures
• Teeth Whitening
• And much more..
Equipment
• Cerec
• Dental Lasers
• Mini-Implants
• Zoom
• Children Dental Care
• Invisalign
• And much more…
One size does not fit all. If you segment your patient lists accordingly, it will allow you to deliver exactly what each patient group wants. This in turn can really boost your practice growth.
